How to build an international personal brand

(PR): Personal Branding” by the branding expert Peter Horn helps leaders and specialists in large, international companies create a career in an increasingly global world. Peter Horn underlines how your personality can be more important than your skills – and that personal branding is an activity to be carried out with allies.Læs mere

Peronal Branding

Andre bestemmer dit brand

(Bogradio 007): “I sidste ende er det umuligt ikke at blive, hvad andre anser dig for at være”. Således taler Julius Cæsar i en af Gabriel García Márquez’s romaner. Dette tankevækkende citat indleder Peter Horns nye bog om personlig branding (Interview also in English).Læs mere

Personal Branding